Privacy Policy
Last updated: May 2026
Who we are
This website is operated by Jonathan Clifford, a photographer based in London, UK. You can contact us at info@jonathanclifford.com.
What data we collect and why
This is a read-only portfolio website. We do not collect any personal information through forms, accounts, or purchases.
With your consent, we collect anonymised analytics data to understand how visitors use this site. This includes pages viewed, approximate location (country/city level), browser type, and referring website. No data that directly identifies you is collected.
Analytics providers
When you accept analytics, we use two services:
- Google Analytics 4 — operated by Google LLC, USA. Google's privacy policy.
- Jaunt Analytics — operated by Jaunt Studio. jauntstudio.com.
If you decline the cookie banner, neither service loads and no analytics data is sent.
Legal basis
Analytics processing is based on your consent (UK GDPR Article 6(1)(a)). You may withdraw consent at any time by clearing your browser's local storage for this site, or by using your browser's developer tools to remove the jc_analytics_consent key.
Cookies
We use no cookies for advertising, profiling, or cross-site tracking. The only cookies set are those used by Google Analytics (if you have consented), and a localStorage entry to remember your cookie preference.
Data retention
Google Analytics retains data for 26 months by default. Jaunt Analytics data retention is governed by Jaunt Studio's policies. We do not store any analytics data ourselves.
Third parties
We do not sell, rent, or share your data with any third parties beyond the analytics providers listed above. This site embeds Vimeo videos on some pages; Vimeo may set its own cookies when you play a video. See Vimeo's privacy policy.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data
- Object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact info@jonathanclifford.com.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent revision.